MB-416 · Travel, Leisure & Hospitality Services · Travel, Hospitality & Leisure
ThrillophiliaMegaBrand · Experiential and adventure travel
Thrillophilia is the MegaBrand for Experiential and adventure travel in India in the 2026–27 MegaBrands 501 — WCRC's research benchmark of the most powerful market-facing brand in each of 501 categories. It was selected by research alone, measured in the same fieldwork and on the same 50 parameters as Padhaaro, Bikat Adventures, Cox & Kings Adventure, Trek The Himalayas and White Magic.
- MegaBrand
- Thrillophilia
- Category
- Experiential and adventure travel
- Industry
- Travel, Leisure & Hospitality Services
- Sector
- Travel, Hospitality & Leisure
- Market
- consumer (B2C)
- Edition
- MegaBrands 501, 2026–27 Founding Edition
- MegaBrand ID
- MB-416 (slot number, not a rank)
- In contention for
- Industry MegaBrand · Travel, Leisure & Hospitality Services; India's 100 Most Powerful Brands 2026–27
What it means
As the MegaBrand of Experiential and adventure travel, Thrillophilia is the standard against which other brands in its category are measured in 2026–27. Its brand power is read across five pillars — positioning and recall, consumer trust and sentiment, product and delivery, sustainability and governance, and digital and financial soundness — and refreshed every quarter through the Consumer and Market Pulse from 1 November 2026.
How MegaBrands are selected → · Thrillophilia on mostvaluablebrands.com →
Questions and answers
Which brand is the MegaBrand for Experiential and adventure travel in India?
Thrillophilia is the MegaBrand for Experiential and adventure travel in the 2026–27 MegaBrands 501 by WCRC Intelligence.
Which brands were assessed alongside Thrillophilia?
Padhaaro, Bikat Adventures, Cox & Kings Adventure, Trek The Himalayas and White Magic were assessed alongside Thrillophilia, in the same fieldwork and on the same 50 parameters.
Is Thrillophilia in contention for India's 100 Most Powerful Brands?
Yes. Every brand in the 501 cohort, including Thrillophilia, is in contention for Industry MegaBrand in Travel, Leisure & Hospitality Services and for India's 100 Most Powerful Brands 2026–27, announced on 18 March 2027.
Other MegaBrands in Travel, Leisure & Hospitality Services
- MakeMyTripOnline travel agencies
- Thomas Cook IndiaTour operators and holiday packages
- redBusBus and rail booking platforms
- IRCTCPilgrimage and religious tourism
- ImagicaaTheme and amusement parks
- Ananda in the HimalayasWellness retreats and spas
- Cordelia CruisesCruise and waterway experiences
- YatraCorporate travel management
- Marriott InternationalHotel management and franchising
All 10 MegaBrands in Travel, Leisure & Hospitality Services →
How to cite
WCRC Intelligence, "Thrillophilia — MegaBrand, Experiential and adventure travel", MegaBrands 501 (2026–27), https://www.wcrcint.com/megabrands-501/brand/thrillophilia
Free to read and quote with attribution to WCRC Intelligence and a link to this page.