Brand
WCRC Brand & Marketing Codex
Twenty models for brand power, consumer trust, distinctiveness, marketing effectiveness and category position.
Explore the CodexStrategy & management frameworks
Our models
WCRC's proprietary models for brand decisions, leadership, management and workplace culture. Explore each framework, its purpose and its supporting material.
Management
WCRC Guru Management Codex
Twenty-seven management models for leadership, workplace culture, decisions and change, drawn from a reading of Indian spiritual teachers.
Explore the CodexThe framework catalogue
Choose a focus area to find the relevant management, advisory and evaluation models.
20 models and frameworks
Brand
WCRC Brand & Marketing Codex
Twenty models for brand power, consumer trust, distinctiveness, marketing effectiveness and category position.
Explore the frameworkManagement
WCRC Guru Management Codex
Twenty-seven management models for leadership, workplace culture, decisions and change, drawn from a reading of Indian spiritual teachers.
Explore the frameworkLeadership
WCRC seven leadership parameters
Vision Quotient, Impact Index, Innovation Score, People Leadership, Stakeholder Trust, Resilience Factor and Global Mindset.
Explore the frameworkBrand
WCRC Brand Intelligence System™
A system for evaluating brand equity, recall and consumer impact.
Explore the frameworkBrand
Brand Power Index (BPI)
A composite measure of brand power across equity, recall and market impact.
Explore the frameworkBrand
Brand Equity Index
Measures brand awareness, perception, loyalty and financial performance.
Explore the frameworkBrand
Brand Alpha Model®
Explore brand earnings and stability within the brand equity advisory framework.
Explore the frameworkBrand
Equity Elasticity Index
Explore the relationship between brand influence and demand.
Explore the frameworkLeadership
LEEM Framework
Leadership Effectiveness & Equity Matrix for leadership assessment.
Explore the frameworkLeadership
Leadership Equity Matrix
Six-dimension framework for evaluating leadership equity.
Explore the frameworkLeadership
ROI of Equity Calculator
Explores potential outcomes at different equity maturity levels.
Explore the frameworkWorkplace
Workplace Equity Model / Matrix
Benchmarks workplace equity through the existing research matrix.
Explore the frameworkWorkplace
CultureCrest 5-Parameter Framework
Assesses impact on people, innovation, environment, career development and engagement.
Explore the frameworkWorkplace
Culture Crest Dashboard Preview
An illustrative look at the private workplace dashboard prepared for assessed organizations; demo names and figures are fictional.
Explore the frameworkWorkplace
Dual Audit System
Checks self-reported workplace data against independently sourced web intelligence.
Explore the frameworkLeadership
Emerging Excellence Matrix
The existing assessment framework for emerging brands and leaders.
Explore the frameworkBrand
Hybrid Intelligence / WHIP
Combines primary data and web intelligence across brand, leadership and employee performance.
Explore the frameworkSustainability
GreenLeaf Prism 250 framework
Assesses environmental, social, governance, innovation and transparency factors.
Explore the frameworkLeadership
Trust Equity Index
Examines stakeholder trust and CEO credibility in leadership research.
Explore the frameworkLeadership
Equity Maturity Model
Shows the existing maturity stages used in the equity ROI calculator.
Explore the framework