WCRC brand research
Ranking Insights
WCRC analysis of the brands, industries and markets in our Powerful Brands and Trusted D2C Brands rankings.
Google and McDonald’s tied on recall. Their overall scores tell a different story.
Google and McDonald’s both scored 97.5 on WCRC’s recall measure. Compare their overall Power Scores and see what the wider ranking measures.
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Europe’s luxury and food brands have equal representation. Their scores differ.
Luxury and fashion and food and beverage each place 17 brands in WCRC’s Europe 100. Compare their median scores and the ranges behind them.
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Lenskart, Nykaa and CaratLane lead India’s D2C list on different strengths
Lenskart, Nykaa and CaratLane lead WCRC’s India D2C ranking. Compare their overall scores and the pillars where each has an edge.
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What Lenskart and Warby Parker reveal about trust in buying glasses
Lenskart and Warby Parker lead their own WCRC D2C editions. Compare their scorecard strengths and the steps where eyewear retailers earn customer trust.
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