WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition
BRI
BRI, PT Bank Rakyat Indonesia (Persero) Tbk, is Indonesia's largest bank by assets and a leader in micro-lending, state-owned and listed in Jakarta. Its BRImo app is widely used across Indonesia. In 2025 it reported interest income of IDR207.8 trillion and net profit of IDR57.1 trillion, down 5.3%. WCRC's research found the brand strongest in financial health, in its industry standing as Indonesia's largest bank and its leading lender to micro businesses, and in strong domestic recognition. It receives coverage mainly in Indonesian and regional financial media, reflecting a franchise focused on serving small businesses and households across the country.
- Region
- Asia-Pacific
- Country
- Indonesia
- WCRC research
- Research Matrix screening
What WCRC found
Indonesia's largest bank by assets and a leader in micro-lending.
Large-scale earnings, with 2025 net profit of IDR57.1 trillion.
Widely used BRImo digital banking app across Indonesia.
What holds it back: Rising bad-loan and provisioning pressure is weighing on results, with 2025 net profit down 5.3%, and its profile outside Indonesia is limited.
Status in the 2026 edition
BRI was screened on the six-dimension WCRC Research Matrix for the 2026 edition. It is not among the 100 ranked brands.
WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.
Most powerful Banking & Financial Services brands
#19 Visa, #34 MasterCard, #39 Nubank, #41 American Express, #49 DBS, #67 Nasdaq
Questions people ask
Is BRI in the WCRC World's Most Powerful 100 Brands 2026?
BRI was screened on the six-dimension WCRC Research Matrix for the 2026 edition. It is not among the 100 ranked brands.
Which Banking & Financial Services brands are ranked in 2026?
The most powerful Banking & Financial Services brands in the 2026 ranking are Visa (#19), MasterCard (#34), Nubank (#39), American Express (#41), DBS (#49), Nasdaq (#67).