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WCRC

WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition

Coupang

Coupang is South Korea's dominant e-commerce platform, the brand of Coupang, Inc., listed on the New York Stock Exchange. It is recognised for its Rocket delivery logistics and has a very large app user base in Korea. For FY2025 it reported revenue of US$34.5bn, up 14%, but net income was a thin US$214m. WCRC's research found the brand strongest in digital presence and in media presence, though much of the 2025 and 2026 coverage was negative. In 2025 a former employee accessed data from more than 33m accounts, which damaged trust and hit its WOW membership. The breach is under Korean regulatory investigation, following earlier labour-safety and competition-authority issues.

Region
Asia-Pacific
Country
South Korea
WCRC research
Research Matrix screening

What WCRC found

  1. South Korea's dominant e-commerce platform, known for Rocket delivery logistics.

  2. FY2025 revenue of US$34.5bn, up 14%.

  3. Very large Korean app user base.

What holds it back: A 2025 breach exposing data from more than 33m accounts is under Korean regulatory investigation and damaged trust in the brand.

Status in the 2026 edition

Coupang was screened on the six-dimension WCRC Research Matrix for the 2026 edition. It is not among the 100 ranked brands.

WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.

Most powerful Retail & E-Commerce brands

#9 Amazon, #18 Costco, #24 IKEA, #31 Sephora, #48 Mercado Libre, #50 Uniqlo

Questions people ask

Is Coupang in the WCRC World's Most Powerful 100 Brands 2026?

Coupang was screened on the six-dimension WCRC Research Matrix for the 2026 edition. It is not among the 100 ranked brands.

Which Retail & E-Commerce brands are ranked in 2026?

The most powerful Retail & E-Commerce brands in the 2026 ranking are Amazon (#9), Costco (#18), IKEA (#24), Sephora (#31), Mercado Libre (#48), Uniqlo (#50).