WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition
Facebook is the social network founded in 2004 in Cambridge, Massachusetts, as TheFacebook, and now owned by Meta Platforms, headquartered in Menlo Park, California. It has about 3.07 billion monthly active users and is among the most visited websites in the world, while Meta's family of apps reaches 3.60 billion people daily. Meta reported revenue of US$200.97bn and net income of US$60.5bn in 2025, and second-quarter 2026 revenue grew 28% to US$60.8bn. WCRC's research found Facebook strongest in digital reach and financial strength. Its recall is near universal, it leads in native social engagement, it builds AI recommendation and generative AI into the product, and its parent holds Aa3 and AA- credit ratings.
- Sector
- Media & Entertainment
- Region
- Americas
- Country
- United States
- WCRC research
- Full 50-parameter assessment
What WCRC found
Near-universal recall, with about 3.07 billion monthly active users.
Leadership in digital reach: among the most visited websites worldwide and a native leader in social engagement.
Strong financial footing through Meta, with 2025 net income of US$60.5bn and Aa3/AA- credit ratings.
What holds it back: Regulatory and trust issues are its weakest area: an EU fine of EUR200m, a US$375m New Mexico youth-harm verdict and about 2,000 pending suits.
Status in the 2026 edition
Facebook was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.
WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.
Most powerful Media & Entertainment brands
#6 YouTube, #8 Netflix, #13 Disney, #14 Nintendo, #23 Real Madrid, #33 WhatsApp
Questions people ask
Is Facebook in the WCRC World's Most Powerful 100 Brands 2026?
Facebook was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.
Which Media & Entertainment brands are ranked in 2026?
The most powerful Media & Entertainment brands in the 2026 ranking are YouTube (#6), Netflix (#8), Disney (#13), Nintendo (#14), Real Madrid (#23), WhatsApp (#33).