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WCRC

WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition

Kroger

Kroger is the largest supermarket operator in the United States and the brand of The Kroger Co. It reported sales of US$147.6bn for FY2025 and runs a solid app and e-commerce presence in US grocery. WCRC's research found the brand strongest in financial health, with sales on that scale, and in digital presence and market goodwill, where private-label loyalty is a plus, though customer satisfaction in US grocery is only moderate. US coverage has centred on the failed merger with Albertsons and a chief executive's departure in 2025 over personal conduct. Its standing is domestic only. The Albertsons litigation and the Federal Trade Commission action weigh on its regulatory record.

Region
Americas
Country
United States
WCRC research
Research Matrix screening

What WCRC found

  1. Largest US supermarket operator, with FY2025 sales of US$147.6bn.

  2. Solid app and e-commerce presence in US grocery.

  3. Private-label loyalty supports moderate but steady customer goodwill.

What holds it back: The failed Albertsons merger, Federal Trade Commission action and a 2025 chief executive departure over personal conduct weigh on its record.

Status in the 2026 edition

Kroger was screened on the six-dimension WCRC Research Matrix for the 2026 edition. It is not among the 100 ranked brands.

WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.

Most powerful Retail & E-Commerce brands

#9 Amazon, #18 Costco, #24 IKEA, #31 Sephora, #48 Mercado Libre, #50 Uniqlo

Questions people ask

Is Kroger in the WCRC World's Most Powerful 100 Brands 2026?

Kroger was screened on the six-dimension WCRC Research Matrix for the 2026 edition. It is not among the 100 ranked brands.

Which Retail & E-Commerce brands are ranked in 2026?

The most powerful Retail & E-Commerce brands in the 2026 ranking are Amazon (#9), Costco (#18), IKEA (#24), Sephora (#31), Mercado Libre (#48), Uniqlo (#50).