WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition
Leroy Merlin
Leroy Merlin is Europe's largest do-it-yourself retailer and the brand of ADEO, a private group owned by the Mulliez family. Founded in France, it has a good consumer perception in France, Spain and Brazil and strong DIY e-commerce in its core markets. WCRC's research found the brand strongest in market goodwill and in digital presence. As a private group, ADEO announces annual sales but gives limited public financial detail. The brand's reputation was dented by criticism over staying in Russia; the Russian operations were spun off in 2024, and no major penalties were found. Coverage in Europe is moderate.
- Sector
- Retail & E-Commerce
- Region
- Europe
- Country
- France
- WCRC research
- Research Matrix screening
What WCRC found
Europe's largest do-it-yourself retailer.
Good consumer perception in France, Spain and Brazil.
Strong DIY e-commerce in its core markets.
What holds it back: As a private group, ADEO gives limited public financial detail, and criticism over staying in Russia dented its reputation before the 2024 spin-off.
Status in the 2026 edition
Leroy Merlin was screened on the six-dimension WCRC Research Matrix for the 2026 edition. It is not among the 100 ranked brands.
WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.
Most powerful Retail & E-Commerce brands
#9 Amazon, #18 Costco, #24 IKEA, #31 Sephora, #48 Mercado Libre, #50 Uniqlo
Questions people ask
Is Leroy Merlin in the WCRC World's Most Powerful 100 Brands 2026?
Leroy Merlin was screened on the six-dimension WCRC Research Matrix for the 2026 edition. It is not among the 100 ranked brands.
Which Retail & E-Commerce brands are ranked in 2026?
The most powerful Retail & E-Commerce brands in the 2026 ranking are Amazon (#9), Costco (#18), IKEA (#24), Sephora (#31), Mercado Libre (#48), Uniqlo (#50).