WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition
OXXO
OXXO is the largest convenience-store chain in Latin America, ubiquitous in Mexico, and part of the proximity retail business of FEMSA, which is listed on the Mexican stock exchange and the New York Stock Exchange. It has a digital presence in Mexico through the Spin by OXXO wallet and app. WCRC's research found the brand strongest in financial health, supported by FEMSA's ratings in the A range, and in regulatory standing, with mature governance at its parent. Its coverage is strong across Mexico and Latin America. The brand's digital footprint is centred on Mexico, and revenue is reported only at the FEMSA proximity segment level, so WCRC's research did not capture a figure for OXXO alone.
- Sector
- Retail & E-Commerce
- Region
- Americas
- Country
- Mexico
- WCRC research
- Research Matrix screening
What WCRC found
Largest convenience-store chain in Latin America, ubiquitous in Mexico.
Parent FEMSA holds ratings in the A range and mature governance.
Spin by OXXO digital wallet and app extend the brand into payments.
What holds it back: Its digital footprint is centred on Mexico, and revenue is reported only at the FEMSA proximity segment level.
Status in the 2026 edition
OXXO was screened on the six-dimension WCRC Research Matrix for the 2026 edition. It is not among the 100 ranked brands.
WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.
Most powerful Retail & E-Commerce brands
#9 Amazon, #18 Costco, #24 IKEA, #31 Sephora, #48 Mercado Libre, #50 Uniqlo
Questions people ask
Is OXXO in the WCRC World's Most Powerful 100 Brands 2026?
OXXO was screened on the six-dimension WCRC Research Matrix for the 2026 edition. It is not among the 100 ranked brands.
Which Retail & E-Commerce brands are ranked in 2026?
The most powerful Retail & E-Commerce brands in the 2026 ranking are Amazon (#9), Costco (#18), IKEA (#24), Sephora (#31), Mercado Libre (#48), Uniqlo (#50).