WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition
UBS
UBS is a Swiss bank and the world's largest wealth manager, a global systemically important bank with businesses in wealth management, asset management, investment banking and Swiss retail and corporate banking. In 2025 it reported total revenues of US$49.6bn, up 1.9%, and net profit attributable to shareholders of US$7.77bn, up 53%, with a CET1 ratio of 14.4%. It continues to integrate Credit Suisse, which it took over in a rescue deal. Its CIO House View and Global Wealth Report are widely followed research outputs. WCRC's research found its greatest strengths in a strong competitive financial position, first-choice standing among wealthy clients worldwide and financial stability backed by solid capital.
- Region
- Europe
- Country
- Switzerland
- WCRC research
- Full 50-parameter assessment
What WCRC found
Strong competitive position, with 2025 net profit up 53% to US$7.77bn.
First-choice standing as the world's largest wealth manager.
Solid financial stability, with a CET1 capital ratio of 14.4%.
What holds it back: Inherited Credit Suisse litigation and fines, a history of US settlements and an ongoing dispute over Swiss capital rules weigh on its compliance record.
Status in the 2026 edition
UBS was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.
WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.
Most powerful Banking & Financial Services brands
#19 Visa, #34 MasterCard, #39 Nubank, #41 American Express, #49 DBS, #67 Nasdaq
Questions people ask
Is UBS in the WCRC World's Most Powerful 100 Brands 2026?
UBS was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.
Which Banking & Financial Services brands are ranked in 2026?
The most powerful Banking & Financial Services brands in the 2026 ranking are Visa (#19), MasterCard (#34), Nubank (#39), American Express (#41), DBS (#49), Nasdaq (#67).