ServiceNow in brief
- Rank: #34 of 100 in America's Most Powerful 100 Brands 2026; #9 of 17 in Technology & Digital.
- WCRC Power Score: 74.36 out of 100.
- Founded: 2004, by Fred Luddy.
- Owner: ServiceNow, Inc., Santa Clara, California.
- Leadership: Bill McDermott, Chairman and CEO.
- Latest revenue: $13.3bn revenue (FY2025, +20.9%), as per company filings.
What makes ServiceNow powerful
ServiceNow is the software many large companies use to run IT, HR and customer service work on one platform. Once a company routes its daily requests through ServiceNow, it rarely leaves. Subscription revenue grew 21% in the third quarter of 2026.
AI is its new growth engine. ServiceNow now targets more than $1.7 billion of AI annual contract value in 2026, up from a $1 billion goal at the start of the year. In April 2026 it completed its purchase of Armis for about $7.75 billion. Armis tracks nearly 7 billion connected devices in real time and is trusted by nine of the Fortune 10. Together with Veza, the deal is expected to more than triple ServiceNow's addressable market in security and risk, a business that had already passed $1 billion in annual contract value.
Armis, which ServiceNow bought in April 2026, tracks nearly 7 billion connected devices in real time.
Why ServiceNow ranks #34
ServiceNow sits at #34 with a WCRC Power Score of 74.36, just behind Domino's Pizza and Universal and just ahead of AMD and ESPN. It scores highly on product and innovation and on digital and financial strength. Its weakness in this company is consumer recall, since few people outside large offices know the name. It edges AMD and ESPN on steady growth and deep, long-term customer relationships.
The Achilles' heel
ServiceNow's high expectations leave little room for a stumble. In April 2026 first-quarter subscription revenue took a hit that the company tied to the Iran war, and investors sent its shares down 14%. It also has to show that AI agents add to its revenue rather than replace the paid seats its customers buy, the same doubt that hangs over much of the software industry.
The 2026 story
ServiceNow kept buying and building in 2026. In March it bought Veza, an identity security firm. In April it completed the Armis acquisition, but first-quarter results disappointed investors. By Oct. 28 the picture had improved. Third-quarter results beat its guidance, subscription revenue grew 21%, and it raised its free cash flow margin target to 36%. It also launched a Control Tower Alliance with Anthropic, AWS, Cisco, Nvidia and OpenAI among its founding members.
Pillar profile
ServiceNow's full 50-parameter profile is published on its World's Most Powerful 100 Brands 2026 page.
Versus its nearest rivals
Questions people ask
What rank is ServiceNow in WCRC's America's Most Powerful Brands 2026?
ServiceNow ranks #34 of 100 in WCRC's America's Most Powerful 100 Brands 2026, with a WCRC Power Score of 74.36 out of 100.
What makes ServiceNow powerful?
ServiceNow has become the platform big companies use to automate work, now with AI agents.
What is ServiceNow's revenue?
$13.3bn revenue (FY2025, +20.9%), as per company filings.
Who founded and owns ServiceNow?
ServiceNow was founded in 2004 by Fred Luddy. It is owned by ServiceNow, Inc. and based in Santa Clara, California.
Who leads ServiceNow?
Bill McDermott, Chairman and CEO.
What is ServiceNow's biggest challenge?
High valuation and the need to keep winning large AI deals.
Also featured in
- Most powerful Technology & Digital brands
- America's 50 Most Valuable Brands
- American Global Powerhouses
- Most powerful brands in California
Key facts
| Brand | ServiceNow |
|---|---|
| Company / owner | ServiceNow, Inc. |
| Headquarters | Santa Clara, California, United States |
| Founded | 2004 |
| Founder(s) | Fred Luddy |
| Leadership | Bill McDermott, Chairman and CEO |
| Latest revenue | $13.3bn revenue (FY2025, +20.9%), as per company filings |
| Sector | Technology & Digital |
| Website | servicenow.com |
| Country of origin | United States |
Sources
- Annual report (Form 10-K) and financial results of ServiceNow, Inc. filed with the US Securities and Exchange Commission
- Company website, official announcements and press releases
- Published interviews and statements by the leadership
- WCRC Business Intelligence Unit research: consumer sentiment, ratings and reviews, search demand, media and social data
