Chewy ranks No. 3 in WCRC’s US D2C edition with 87.69. BARK is No. 35 at 78.06. Chewy scores 91 on Consumer Trust & Sentiment and 89 on Brand Love, compared with BARK’s 80 and 82. Both brands are assessed in the Pets & Kids sector. Chewy scorecard · BARK scorecard
At the model’s 32% trust weight, Chewy’s 11-point lead contributes 3.52 points. Its seven-point Brand Love advantage contributes 1.05 points at a 15% weight. Together the pillars account for 4.57 points of the 9.63-point overall spread using published scores. Those contributions describe WCRC’s assessment. They are not subscription renewal rates. 2026 edition · WCRC methodology
A study of repeat buying could follow two offers through the same period. For replenishment, check whether the right item arrives when the household needs it and how customers handle substitutions. For a curated delivery, ask which products the household keeps, what makes it skip a shipment and whether the next delivery still feels worthwhile. Compare customers at a similar stage of their relationship with the brand. Until those outcomes can be examined, the scorecards support a comparison of trust and attachment at brand level.