IKEA is No. 9 in WCRC’s Europe 100 with a score of 78.34. Zara is No. 31 with 73.60. WCRC places both brands in Retail, so their overall scores are comparable within the edition. Their 4.74-point spread covers the full Power Score, including measures beyond product and delivery. IKEA scorecard · Zara scorecard
The delivery pillar is a useful way to think about the customer’s task. A furniture shopper may need to know that every box is in stock, that delivery fits the schedule and that the product can be assembled as planned. A fashion shopper may be trying to find a size before stock moves or may value a straightforward exchange. Both customers are judging whether the retailer delivered, but the points of failure differ. 2026 edition · WCRC methodology
A comparison that starts with a single fulfilment statistic risks hiding those differences. Track whether the customer completed the purchase they intended, then record where they needed help. For furniture, that might be missing parts or an assembly question. For fashion, it might be finding another size or completing a return. These are examples of evidence a retailer could collect. The overall Power Scores do not show which of these experiences contributed to the published gap.