WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition
Fox
Fox is the brand of Fox Corporation, a United States media company listed on the Nasdaq. It combines Fox News, major sports rights including the NFL, and the Tubi streaming service, and Fox News digital is among the top US news sites. WCRC's research found the brand strongest in financial health, with ratings in the BBB range, and in media presence, with very high US reach, though the tone of coverage is highly polarised. It is a major US broadcaster with strong sports rights. Trust in the brand is deeply split along partisan lines in the US. A US$787.5m defamation settlement with Dominion in 2023 and ongoing litigation with Smartmatic mark its record.
- Sector
- Media & Entertainment
- Region
- Americas
- Country
- United States
- WCRC research
- Research Matrix screening
What WCRC found
Major US broadcaster combining Fox News, NFL rights and the Tubi streaming service.
Fox News digital is among the top US news sites.
Nasdaq-listed company with ratings in the BBB range.
What holds it back: A US$787.5m Dominion defamation settlement in 2023 and ongoing Smartmatic litigation weigh on its record, and trust is split along partisan lines.
Status in the 2026 edition
Fox was screened on the six-dimension WCRC Research Matrix for the 2026 edition. It is not among the 100 ranked brands.
WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.
Most powerful Media & Entertainment brands
#6 YouTube, #8 Netflix, #13 Disney, #14 Nintendo, #23 Real Madrid, #33 WhatsApp
Questions people ask
Is Fox in the WCRC World's Most Powerful 100 Brands 2026?
Fox was screened on the six-dimension WCRC Research Matrix for the 2026 edition. It is not among the 100 ranked brands.
Which Media & Entertainment brands are ranked in 2026?
The most powerful Media & Entertainment brands in the 2026 ranking are YouTube (#6), Netflix (#8), Disney (#13), Nintendo (#14), Real Madrid (#23), WhatsApp (#33).