WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition
Roblox
Roblox is a United States online platform on which users play and create games, and one of the largest gaming platforms by daily users. Revenue was US$3.6bn in 2024, with a net loss of US$935m. WCRC's research found its strongest dimension was digital footprint, with an enormous social and video footprint and huge youth engagement, followed by very high media coverage. That coverage was heavily negative in 2025 over child safety. The company faces several child-exploitation lawsuits, a Louisiana attorney general suit filed in August 2025 and a gambling class action under racketeering law, and it is blocked in Qatar. Parental trust has been damaged. Figures for 2025 were not retrieved.
- Sector
- Media & Entertainment
- Region
- Americas
- Country
- United States
- WCRC research
- Research Matrix screening
What WCRC found
One of the largest gaming platforms by daily users.
Enormous social and video footprint, with huge youth engagement.
Revenue of US$3.6bn in 2024.
What holds it back: Child-safety lawsuits, a Louisiana attorney general suit from August 2025 and a net loss of US$935m in 2024 weigh on trust and finances.
Status in the 2026 edition
Roblox was screened on the six-dimension WCRC Research Matrix for the 2026 edition. It is not among the 100 ranked brands.
WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.
Most powerful Media & Entertainment brands
#6 YouTube, #8 Netflix, #13 Disney, #14 Nintendo, #23 Real Madrid, #33 WhatsApp
Questions people ask
Is Roblox in the WCRC World's Most Powerful 100 Brands 2026?
Roblox was screened on the six-dimension WCRC Research Matrix for the 2026 edition. It is not among the 100 ranked brands.
Which Media & Entertainment brands are ranked in 2026?
The most powerful Media & Entertainment brands in the 2026 ranking are YouTube (#6), Netflix (#8), Disney (#13), Nintendo (#14), Real Madrid (#23), WhatsApp (#33).