Adidas ranks fourth in WCRC’s Europe 100 with 80.89. Puma is No. 76 with 67.52. They are the only two entries classified as Sportswear in this edition. The full sector listing therefore shows a 13.37-point spread between two assessed brands. A median or average for that group would simply sit halfway between the pair, adding little to what the individual scores already say. Europe 100 · Adidas profile · Puma profile
The Europe edition uses WCRC’s five-pillar Power Score. Puma’s profile identifies Brand Positioning & Recall at 78.0 and Product, Innovation & Delivery at 66.0 among its stronger pillars. To explain the overall difference, readers need matched evidence for Adidas and Puma across the same pillars. A single pillar on one profile cannot tell us how much that measure contributed to the difference. Europe methodology
The more revealing follow-up would split the shopper’s task. A runner looking for a race shoe might judge fit and performance, while a casual shopper might care more about design or stock at a nearby retailer. Comparing the brands within the same product category, price band and market could show whether an advantage persists across those different uses. Europe’s top 100 is a starting point for that comparison, with only two sportswear observations in the published cohort.