Same scores, different ranks for ASML and Airbus

    The positions change when the comparison group changes, even though the two companies’ published scores are identical across editions.

    By WCRC Editorial · Published

    Lithography equipment and an aircraft fuselage

    ASML scores 75.32 in both WCRC editions. It is No. 20 in Europe and No. 58 globally. Airbus scores 74.16 in both and places No. 27 in Europe and No. 86 globally. The difference between their published scores is 1.16 points in each edition. The difference in their places is seven in Europe and 28 globally. ASML profile · Airbus profile · Global ranking

    Europe’s edition applies the WCRC Power Score to brands of core European origin. The global edition includes brands from a wider geography. Rank records where each brand stands among the other entries in its edition. A gap of 28 places can therefore coexist with the same 1.16-point score difference that spans seven places in another list. These two examples are particularly clear because the published scores match exactly across editions. Europe 100 · Europe methodology

    ASML supplies semiconductor manufacturing equipment and Airbus builds aircraft. A brand team comparing them should start by deciding whether its question is about standing in a regional cohort or the differences between businesses serving distinct buyers. The first question has a direct answer in the lists. The second requires evidence such as how buyers assess equipment reliability, supplier support or the costs of changing suppliers. The two ranks cannot supply those details.

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