Monzo placed 24th in WCRC’s UK 100 with a Power Score of 67.32. Starling Bank placed 55th at 64.88. The 2.44-point gap sits alongside an equal score of 68 on Consumer Trust & Sentiment in the provisional pillar breakdowns.
The largest difference in the displayed pillars is on Brand Positioning & Recall. Monzo scores 68 and Starling 60. At the model’s 28% weight, that eight-point difference contributes 2.24 points in Monzo’s favour. Monzo also leads on Product, Innovation & Delivery, while Starling has a two-point edge on Digital Presence & Financial Soundness. Applying the published weights to those differences reproduces the overall gap.
A bank deciding how to close a recall gap would need to know which audience it wants to reach. Someone choosing a first account, a customer moving their salary and a small business opening a second account have different reasons to notice a bank. Start by measuring unaided recall in the audience you want to win, then check which brands those customers consider when they are ready to switch.
Monzo scorecard · Starling Bank scorecard · UK 100 ranking · WCRC Power Score methodology