Jet2 ranks 63rd at 64.44 in WCRC’s UK 100 and easyJet ranks 70th at 63.80. The provisional pillar scores show Jet2 ahead on Consumer Trust & Sentiment, 70 to 60, while easyJet leads on Brand Positioning & Recall, 70 to 62.
With trust weighted at 26%, Jet2’s advantage there contributes 2.60 points. The 28% recall weight gives easyJet 2.24 points back. Those two differences explain how a narrow overall gap can coexist with substantially different scores on individual measures.
A service comparison should start by defining what the traveller bought. Compare flight-only bookings on the same route and dates, with similar fare terms. For a package, add equivalent accommodation and transfer terms. Track how each operator communicates a change and how readily travellers can resolve it. The brand scores tell us where to ask questions. Route and booking evidence would show how the operators perform in the circumstances travellers actually face.
Jet2 scorecard · Easyjet scorecard · UK 100 ranking · WCRC Power Score methodology