Vodafone ranks 45th at 65.68 and BT 56th at 64.88 in WCRC’s UK 100. The two telecom brands both score a provisional 64 on Product, Innovation & Delivery. Vodafone leads on positioning and recall, trust and governance. BT leads 64 to 58 on Digital Presence & Financial Soundness.
Service recovery gives operators a way to put the delivery pillar to work. Compare like-for-like broadband incidents in the same area and time period. Record when the operator identified the fault, when customers received a useful update and when service returned. Repeat the exercise across multiple incidents to see whether customers received consistent treatment.
The equal delivery scores describe WCRC’s provisional brand assessment. They do not resolve whether comparable customers received the same level of support. That requires incident data and a clear distinction between products, such as fixed broadband and mobile service.
Vodafone scorecard · Bt scorecard · UK 100 ranking · WCRC Power Score methodology