The D2C mobility trust table: the mutuals and the makers
30 brands. 3 rankings. Member-owned motoring clubs hold four of the top five places, and India's EV makers sit at both ends.
“A breakdown is the moment a mobility brand earns its trust, or loses it.”
WCRC Intelligence Unit
The finding that frames the industry
Across WCRC's three 2026 Most Trusted D2C rankings, 30 brands come from mobility, electric vehicles and consumer electronics. They average a D2C Trust Score of 75.79. The 12 Australian and New Zealand brands average 78.24, the eight American brands 76.00 and the 10 Indian brands 72.69.
The group covers three kinds of business: motoring clubs and travel brands in Australia, electric vehicles and ride-hailing in America, and electric scooters and audio and wearable gadgets in India.
NRMA at the top: what the leader proves
NRMA's 87.64 is the highest mobility score in any of the three rankings. Founded in 1920, it is owned by its 3.6 million members rather than shareholders, and reported group revenue of A$1,018M in FY2026.
The lesson is that ownership shapes trust. Members know the club works for them. The weakness is confusion: the NRMA Insurance brand belongs to a separate company, IAG, and NRMA's net profit after tax fell to A$1.0M in 2026.
Australia's motoring clubs
Five more clubs follow NRMA. RACV (84.32) has more than 2.45 million members who elect its directors. RAA (83.54) is owned by 841,144 members. RAC (83.52) has more than 1.3 million members and reported a A$288M profit after tax in FY2026. RACQ (81.64) is owned by almost 1.8 million members, and RACT (80.30) has 229,657.
Insurance is changing these clubs. RACQ sold 90% of RACQ Insurance to IAG, RAA moved to distributing insurance issued by Allianz, and a proposed deal for IAG to take over RAC's insurance underwriting was opposed by the ACCC. Intrepid Travel (82.74), a B Corporation since 2018, and Jetstar (74.16), owned by Qantas, are the group's travel brands.
India: scooters, earphones and smart rings
Ather Energy (83.68, India #4) is the most trusted Indian mobility brand. Strong engineering, software updates and dependable service give it high owner trust, and revenue reached ₹3,673 Cr in FY26, though it still loses money. Ultraviolette (75.34) and River (72.78) are younger electric makers with passionate early owners.
Electronics brands make up the rest. boAt (81.10) has a huge community of 'boAtheads' and revenue of ₹2,931 Cr in FY26. Ultrahuman (78.66) sells made-in-India smart rings to global users. Noise (76.96) and Boult (74.02) compete in wearables and audio, where falling smartwatch demand weighs on the category.
America: software cars and app rides
Tesla (80.58) leads the American group. Its cars get over-the-air software updates and top government crash-test ratings, though deliveries fell in 2025 and its brand has been polarised by its CEO. Rivian (79.60) scores well with owners for design and driving but has posted large losses every year since it began selling vehicles.
Uber (79.22) saw gross bookings rise 19% to about $193.5bn in 2025, and Lyft (76.10) reached a record 51.3 million annual riders. Carvana (76.16) grew revenue 49% to $20.3bn with a seven-day money-back guarantee, and Mister Car Wash (72.66) built a club that made up 79% of wash sales in late 2025.
Where the industry is exposed
The bottom of the table shows how fast trust can fall. Ola Electric (61.90), Cellecor (62.82) and Pebble (59.68) rank #99, #98 and #100 in India's list. Pebble's revenue has fallen, and Ola Electric's halved in FY26. Elsewhere, Carma lost A$49.6M in FY2026, Rivian and Lime are still loss-making, and Carvana carries heavy debt. For Australia's clubs, the shift away from running their own insurance is the biggest change in decades.
Five things that will define the industry
- How Australia's motoring clubs keep member trust as they hand insurance to IAG and Allianz.
- Whether Ather Energy can reach profit while keeping its service lead.
- Whether Ola Electric can rebuild trust after a difficult year.
- How Tesla's brand recovers from falling deliveries and a polarising CEO.
- Whether India's wearable brands can grow again as smartwatch demand falls.
The combined table: all 30 brands by score
| # | Brand | India | US | ANZ | Score |
|---|---|---|---|---|---|
| 01 | NRMA | — | — | #2 | 87.64P |
| 02 | RACV | — | — | #8 | 84.32P |
| 03 | Ather Energy | #4 | — | — | 83.68P |
| 04 | RAA | — | — | #11 | 83.54P |
| 05 | RAC | — | — | #12 | 83.52P |
| 06 | Intrepid Travel | — | — | #17 | 82.74P |
| 07 | RACQ | — | — | #26 | 81.64P |
| 08 | boAt | #13 | — | — | 81.10P |
| 09 | Tesla | — | #14 | — | 80.58P |
| 10 | RACT | — | — | #30 | 80.30P |
| 11 | Rivian | — | #21 | — | 79.60P |
| 12 | Uber | — | #26 | — | 79.22P |
| 13 | Ultrahuman | #23 | — | — | 78.66P |
| 14 | Noise | #34 | — | — | 76.96P |
| 15 | Carvana | — | #54 | — | 76.16P |
| 16 | Lyft | — | #55 | — | 76.10P |
| 17 | Ultraviolette | #48 | — | — | 75.34P |
| 18 | Lime | — | #59 | — | 75.26P |
| 19 | Jetstar | — | — | #66 | 74.16P |
| 20 | Boult | #55 | — | — | 74.02P |
| 21 | Carma | — | — | #68 | 73.94P |
| 22 | River | #67 | — | — | 72.78P |
| 23 | Mister Car Wash | — | #76 | — | 72.66P |
| 24 | Camplify | — | — | #80 | 71.16P |
| 25 | Mobile Tyre Shop | — | — | #81 | 71.12P |
| 26 | CarParts.com | — | #93 | — | 68.40P |
| 27 | Karmo | — | — | #98 | 64.82P |
| 28 | Cellecor | #98 | — | — | 62.82P |
| 29 | Ola Electric | #99 | — | — | 61.90P |
| 30 | Pebble | #100 | — | — | 59.68P |
P Provisional score. Unmarked scores are published scores carried over from the World's Most Powerful 100 Brands 2026 or validated by WCRC.
The industry in full, ranking by ranking
India's Most Trusted D2C Brands 2026
10 Mobility, EVs & Electronics brands. See the full ranking
| Rank | Brand | Owner | Founded | Score | Latest revenue (as per company filings) |
|---|---|---|---|---|---|
| #004 | Ather Energy | Ather Energy Ltd | 2013 | 83.68P | ₹3,673 Cr FY26 (sum of four reported quarters) |
| #013 | boAt | Imagine Marketing Ltd | 2016 | 81.10P | ₹2,931 Cr revenue (FY26), Imagine Marketing |
| #023 | Ultrahuman | Ultrahuman Healthcare Pvt Ltd | 2019 | 78.66P | ₹565 Cr revenue (FY25) |
| #034 | Noise | Nexxbase Marketing Pvt Ltd | 2014 | 76.96P | ₹1,048 Cr revenue (FY25), Nexxbase Marketing |
| #048 | Ultraviolette | Ultraviolette Automotive Pvt Ltd | 2016 | 75.34P | ₹32.3 Cr FY25 |
| #055 | Boult | Boult Audio | 2017 | 74.02P | ₹763 Cr revenue (FY25) |
| #067 | River | River Mobility Pvt Ltd | 2021 | 72.78P | ₹100 Cr+ FY25 |
| #098 | Cellecor | Cellecor Gadgets Ltd | 2020 | 62.82P | ₹1,292 Cr revenue (FY26), Cellecor Gadgets |
| #099 | Ola Electric | Ola Electric Mobility Ltd | 2017 | 61.90P | ₹2,253 Cr FY26 |
| #100 | Pebble | Pebble | 2017 | 59.68P | ₹99.1 Cr revenue (FY25) |
America's Most Trusted D2C Brands 2026
8 Mobility, EVs & Electronics brands. See the full ranking
| Rank | Brand | Owner | Founded | Score | Latest revenue (as per company filings) |
|---|---|---|---|---|---|
| #014 | Tesla | Tesla Inc. | 2003 | 80.58P | $94.8B total revenue, FY2025 (down 3%) |
| #021 | Rivian | Rivian Automotive | 2009 | 79.60P | $5,387M total revenues, FY2025 |
| #026 | Uber | Uber Technologies Inc. | 2009 | 79.22P | $52,017M revenue (FY2025, up 18%) |
| #054 | Carvana | Carvana Co. | 2012 | 76.16P | $20.322B revenue, FY2025 (up 49%; 596,641 retail units) |
| #055 | Lyft | Lyft, Inc. | 2012 | 76.10P | $6,316.3M revenue (FY2025, up 9%) |
| #059 | Lime | Lime | 2017 | 75.26P | $886.7M revenue (FY2025; net loss $59.3M) |
| #076 | Mister Car Wash | Private | 1969 | 72.66P | $1,051.7M net revenues (FY2025, up 6%) |
| #093 | CarParts.com | CarParts.com, Inc. | 1995 | 68.40P | $547.5M net sales (FY2025, 53 weeks ended Jan 3, 2026) |
Australia & New Zealand's Most Trusted D2C Brands 2026
12 Mobility, EVs & Electronics brands. See the full ranking
| Rank | Brand | Owner | Founded | Score | Latest revenue (as per company filings) |
|---|---|---|---|---|---|
| #002 | NRMA | Member-owned mutual | 1920 | 87.64P | A$1,018M group revenue (FY2026) |
| #008 | RACV | Member-owned mutual | 1903 | 84.32P | A$1,056.5M operating revenue (FY2026, year ended Jun 2026) |
| #011 | RAA | Member-owned mutual | 1903 | 83.54P | A$269.0M operating revenue (FY2026, year ended 30 Jun 2026) |
| #012 | RAC | Member-owned mutual | 1905 | 83.52P | A$1,830.0M revenue (FY2026, year ended 30 Jun 2026; insurance revenue A$1,525.9M plus A$304.1M from members and customers) |
| #017 | Intrepid Travel | Private | 1989 | 82.74P | A$809.3M revenue (2025) |
| #026 | RACQ | Member-owned | 1905 | 81.64P | A$495.5M total revenue (FY2026, year ended 30 Jun 2026) |
| #030 | RACT | Member-owned mutual | 1923 | 80.30P | A$247.9M total income (FY2026, year ended 30 Jun 2026) |
| #066 | Jetstar | Qantas Airways Ltd | 2004 | 74.16P | A$6.0B revenue, Jetstar Group segment (FY2026, year ended Jun 2026) |
| #068 | Carma | Carma Ltd | 2021 | 73.94P | A$113.8M revenue (FY2026, year ended 30 Jun 2026) |
| #080 | Camplify | Camplify Holdings Ltd | 2015 | 71.16P | A$39.2M revenue (FY2026, year ended 30 Jun 2026) |
| #081 | Mobile Tyre Shop | Private | 2012 | 71.12P | A$26.8M revenue (FY2025) |
| #098 | Karmo | Private | 2019 | 64.82P | A$32M revenue (FY2025) |
Questions people ask
- What is the most trusted D2C mobility brand in 2026?
- NRMA, with a WCRC D2C Trust Score of 87.64. It ranks #2 in Australia & New Zealand's Most Trusted D2C Brands 2026.
- What is the most trusted Indian D2C mobility brand?
- Ather Energy, with a score of 83.68 (#4 in India's Most Trusted D2C Brands 2026).
- What is the most trusted American D2C mobility brand?
- Tesla, with a score of 80.58 (#14 in America's Most Trusted D2C Brands 2026).
- How many mobility, EV and electronics brands are in WCRC's 2026 Most Trusted D2C rankings?
- 30: 10 in India's ranking, eight in America's and 12 in Australia & New Zealand's.
- Which motoring clubs are in the 2026 rankings?
- Six member-owned Australian clubs: NRMA, RACV, RAA, RAC, RACQ and RACT.
Methodology in brief
This analysis groups every brand from WCRC's Most Trusted D2C Brands rankings of 2026 into newsroom industries and compares them on the scores, ranks and facts published in those rankings. The WCRC D2C Trust Score rates each brand from 0 to 100 across seven pillars led by Consumer Trust and Sentiment, Brand Recall, Brand Positioning and Brand Love. The detailed methodology is available on request.
About WCRC. WCRC (World Centre for Research and Consulting) is an independent research and consulting organisation. It publishes brand rankings including the World's Most Powerful 100 Brands, regional and national Most Powerful 100 Brands rankings, and national Most Trusted D2C Brands rankings, through its sites wcrcint.com, wcrcleaders.com and mostvaluablebrands.com. The WCRC Intelligence Unit publishes research briefings and industry analysis.
© 2026 World Centre for Research and Consulting (WCRC). This article may be quoted with attribution to WCRC and a link to this page.