A coat that does not fit creates a second transaction. The buyer needs to know where to send it, whether returning it costs money and when the refund should arrive. Those questions can affect the original purchase as much as the delivery price.
In WCRC’s UK Most Powerful 100 Brands 2026 edition, ASOS ranked No. 94 and Next ranked No. 37.
WCRC’s Product, Innovation & Delivery pillar offers a way to follow that second transaction. Compare similarly priced items bought directly from each retailer, then check the same postcode and purchase channel. Record when the return terms first appear, what happens if only one item goes back and whether a different seller changes the process.
The published ranks are comparable within the UK 100. The retailers’ sales models still differ, so a matched online order is a better unit for a service comparison than the retailer as a whole. A timed refund would require a real order and return. The scorecards alone cannot tell a reader which is faster.