A wetsuit can be the right size on paper and still restrict movement. A rain jacket can fit perfectly and still be the wrong choice for a long walk in heavy rain. Those are different problems for shoppers, and they call for different kinds of product information.
In WCRC’s Australia & New Zealand Trusted D2C Brands 2026 edition, Rip Curl ranked #7 with a D2C Trust Score of 85.22/100 and Kathmandu ranked #10 with a D2C Trust Score of 83.76/100.
For WCRC, the practical question under Product, Innovation & Delivery is whether a shopper can translate a specification into a decision. A wetsuit page can explain the measurements that matter and what a snug fit feels like. An outdoor clothing page can explain which conditions a garment was designed for and how its performance changes with care. A repair policy becomes easier to evaluate when buyers can see what qualifies and where to send an item.
A useful follow-up would choose one product from each retailer and trace the route from size guide to repair request. Comparable repair turnaround and warranty outcomes would require records beyond the ranking.
Rip Curl scorecard · Kathmandu scorecard · 2026 edition · WCRC D2C Trust Score methodology