Wakefit is ninth at 82.28 in WCRC’s India Trusted D2C ranking. The Sleep Company ranks 28th at 77.46. Their Consumer Trust & Sentiment scores are 83 and 78. At the methodology’s 32% weight, that five-point pillar difference contributes 1.60 points to the published 4.82-point overall gap. Wakefit scorecard · The Sleep Company scorecard · India D2C ranking · India D2C Trust Score methodology
The scorecards offer a reason to examine what happens after the mattress arrives. A shopper may understand the trial headline and still have questions about when the clock starts, whether their postcode qualifies for pickup and how the refund is issued. Each question matters more when the item is bulky and the buyer cannot simply drop it at a parcel counter.
A fair comparison would use the same city, purchase channel and eligible product class. First compare the terms displayed before checkout. Then measure how many eligible return requests lead to a completed pickup and how long buyers wait for the refund. Track customers who abandon a return request as well as those who complete it. The ranking does not report those outcomes, and the published trust gap does not identify which company makes a particular return easier. That would take current policy checks and comparable service records.