Our thinking
Insights
Business perspectives, management ideas, research and workplace insights from WCRC.
152 items from the WCRC archive
Compact SUVs versus hatchbacks: the 2026 buying decision
Higher stance and stronger resale versus lower running costs and easier city use.
Read the storyADAS in Indian traffic: what Level 2 actually does on a highway
Adaptive cruise and lane keeping are now common. Here is what they handle, and what they do not.
Read the storyBattery chemistry in 2026: LFP, NMC and what changes for Indian EV buyers
LFP's thermal stability is reshaping mainstream EV design while NMC holds the range advantage.
Read the storyIndia's strong-hybrid moment: why petrol-electric SUVs are gaining ground
Strong hybrids are emerging as the pragmatic middle path between petrol and full electrification.
Read the storyHow WCRC rates a car: the five-factor automotive scorecard
Our 0-5 rating blends ownership economics, safety, perception, technology and service confidence.
Read the storyWCRC Auto launches India's perception-first automotive intelligence desk
WCRC Auto extends the WCRC perception methodology to cars, two-wheelers, commercial vehicles and the component ecosystem.
Read the storyWCRC Auto Ancillary Brands
The component-brand directory covering the existing automotive ecosystem.
Read the storyWCRC Auto Dealer Directory
The existing dealer directory and links to manufacturer locators.
Read the story