boAt scores 94 on Brand Recall in WCRC’s India Trusted D2C edition, 12 points ahead of Ather Energy at 82. On Consumer Trust & Sentiment, Ather scores 84 and boAt scores 74. Ather is fourth overall at 83.68 and boAt is 13th at 81.10. Both sit in Electronics & Mobility, a category that covers purchases of very different size and frequency. boAt scorecard · Ather Energy scorecard
The India D2C Trust Score gives trust a 32% weight and recall 18%. Ather’s 10-point trust advantage contributes 3.20 points to its relative score. boAt’s 12-point recall advantage contributes 2.16 points in the opposite direction. Together those two pillars explain 1.04 points of Ather’s 2.58-point overall lead, using the published figures. Other measures account for the balance. India D2C ranking · India D2C Trust Score methodology
What would make a buyer trust an accessories company again after a warranty claim? What would make an electric scooter owner confident about booking the next service? These are separate research questions, even though both sit under consumer trust. A comparison could ask owners how easily they found help, how long a repair took and whether the resolution changed their willingness to buy again. The published scores show where to look. They do not measure those service outcomes directly.