WCRC World's Most Powerful 100 Brands 2026 · Top 25 for Recall
The 25 Most Recalled Brands of 2026
A sub-section of the WCRC World's Most Powerful 100 Brands 2026: the 25 brands among the 100 with the highest WCRC scores for unaided brand recall and top-of-mind awareness.
WCRC finding
Google and McDonald's share the top score of 97.5, followed by Apple (97.0). 17 of the 25 brands are from the United States, and Media & Entertainment is the most represented sector, with 6 brands.
Top 25 for Recall
| # | Brand | Recall score | Rank in the 100 |
|---|---|---|---|
| 1 | GoogleUnited States | #3 | |
| 2 | McDonald'sUnited States | #27 | |
| 3 | AppleUnited States | #1 | |
| 4 | YouTubeUnited States | #6 | |
| 5 | AmazonUnited States | #9 | |
| 6 | NikeUnited States | #42 | |
| 7 | InstagramUnited States | #52 | |
| 8 | DisneyUnited States | #13 | |
| 9 | Coca-ColaUnited States | #17 | |
| 10 | SamsungSouth Korea | #11 | |
| 11 | NetflixUnited States | #8 | |
| 12 | WhatsAppUnited States | #33 | |
| 13 | UberUnited States | #92 | |
| 14 | ColgateUnited States | #95 | |
| 15 | MicrosoftUnited States | #7 | |
| 16 | Louis VuittonFrance | #16 | |
| 17 | StarbucksUnited States | #44 | |
| 18 | LEGODenmark | #2 | |
| 19 | Red BullAustria | #25 | |
| 20 | ToyotaJapan | #32 | |
| 21 | Mercedes-BenzGermany | #35 | |
| 22 | LinkedInUnited States | #100 | |
| 23 | adidasGermany | #12 | |
| 24 | VisaUnited States | #19 | |
| 25 | ChanelFrance | #21 |
Questions people ask
Which brand ranks #1 for recall in 2026?
Google ranks #1 for unaided brand recall and top-of-mind awareness among the WCRC World's Most Powerful 100 Brands 2026, with a score of 97.5 out of 100.
How is this list compiled?
It is a sub-section of the WCRC World's Most Powerful 100 Brands 2026. The 100 ranked brands are ordered by their WCRC scores for unaided brand recall and top-of-mind awareness. Evidence and detailed findings are available on request at consulting@wcrcint.com.
Which country has the most brands on this list?
The United States, with 17 of the 25 brands.
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