WCRC World's Most Powerful 100 Brands 2026 · Top 25 for Brand Love
The 25 Most Loved Brands of 2026
A sub-section of the WCRC World's Most Powerful 100 Brands 2026: the 25 brands among the 100 with the highest WCRC scores for brand love and emotional affinity.
WCRC finding
LEGO leads with a score of 95.0, ahead of Hermès (94.0) and Real Madrid (94.0). 9 of the 25 brands are from the United States, and Media & Entertainment is the most represented sector, with 7 brands.
Top 25 for Brand Love
| # | Brand | Brand Love score | Rank in the 100 |
|---|---|---|---|
| 1 | LEGODenmark | #2 | |
| 2 | HermèsFrance | #4 | |
| 3 | Real MadridSpain | #23 | |
| 4 | AppleUnited States | #1 | |
| 5 | FerrariItaly | #10 | |
| 6 | NintendoJapan | #14 | |
| 7 | DisneyUnited States | #13 | |
| 8 | Louis VuittonFrance | #16 | |
| 9 | Coca-ColaUnited States | #17 | |
| 10 | ChanelFrance | #21 | |
| 11 | YouTubeUnited States | #6 | |
| 12 | DoveUnited Kingdom | #15 | |
| 13 | GuinnessIreland | #28 | |
| 14 | DiorFrance | #36 | |
| 15 | Tiffany & Co.United States | #37 | |
| 16 | Formula 1United Kingdom | #40 | |
| 17 | PorscheGermany | #76 | |
| 18 | Singapore AirlinesSingapore | #26 | |
| 19 | WhatsAppUnited States | #33 | |
| 20 | NetflixUnited States | #8 | |
| 21 | adidasGermany | #12 | |
| 22 | CostcoUnited States | #18 | |
| 23 | IKEASweden | #24 | |
| 24 | CartierFrance | #30 | |
| 25 | NikeUnited States | #42 |
Questions people ask
Which brand ranks #1 for brand love in 2026?
LEGO ranks #1 for brand love and emotional affinity among the WCRC World's Most Powerful 100 Brands 2026, with a score of 95.0 out of 100.
How is this list compiled?
It is a sub-section of the WCRC World's Most Powerful 100 Brands 2026. The 100 ranked brands are ordered by their WCRC scores for brand love and emotional affinity. Evidence and detailed findings are available on request at consulting@wcrcint.com.
Which country has the most brands on this list?
The United States, with 9 of the 25 brands.
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