World's Most Powerful 100 Brands 2026 · Second Global Mega Edition
#97 JD.com
JD.com is ranked #97 in the WCRC World's Most Powerful 100 Brands 2026, with a WCRC Power Score of 73.70. The only Chinese retailer in the edition, it is powered by digital commerce at vast scale, RMB1.31 trillion of net revenues in 2025, and a nationwide logistics network it owns and runs itself.
Five WCRC pillars, 50 parameters, each scored 0 to 100 against global sector peers. The pillar weights set how much each one counts toward the Power Score.
Brand Positioning & Recall28%76.2
Consumer Trust & Sentiment26%71.0
Product, Innovation & Delivery20%78.6
Sustainability, Governance & ESG16%66.4
Digital Presence & Financial Soundness10%75.6
P1 · Brand Positioning & Recall 76.2 · weight 28%
Positioning Clarity & Coherence82
Unaided Brand Recall78
Top-of-Mind Awareness (TOMA)78
Brand Differentiation Index82
Campaign Effectiveness & Recall74
Brand Personality Coherence74
Share of Voice vs Share of Market74
Cultural & Contextual Relevance80
Brand Extension Credibility64
Visual Identity Distinctiveness76
How the Power Score adds up
Each pillar's score multiplied by its WCRC weight. The segments sum to 73.70.
Darker cells score higher. Select a cell for the WCRC finding behind it.
P1P2P3P4P5
Strongest: E-Commerce & Digital Commerce Capability (94). Weakest: Net Promoter Score (NPS) (60).
Where JD.com sits among the 100
JD.comRetail & E-CommerceOther brands
What makes JD.com powerful
JD.com's promise to Chinese shoppers is simple: the goods are genuine and they arrive fast. It keeps that promise by owning the chain from warehouse to doorstep, through a nationwide logistics network it built itself. That model gives JD.com its strongest WCRC results, all in delivery and digital commerce: E-Commerce & Digital Commerce Capability at 94, Technology & Digitalisation of Delivery at 88, and Supply Chain Reliability & Availability at 86. Its Product, Innovation & Delivery pillar score of 78.6 is the 40th-highest in the WCRC World's Most Powerful 100 Brands 2026.
Scale does the rest. Net revenues rose 13% to RMB1,309bn in 2025, and its annual 618 shopping festival draws wide coverage every year. Purchase Intent & Consideration Index scores 82. JD.com also treats its workforce differently from many platforms: it was the first to give full-time delivery riders full social insurance and housing-fund contributions, and Employee Wellbeing, Equity & Employer Brand scores 78. It runs two certified zero-carbon or carbon-neutral logistics parks and more than 14,000 new-energy vehicles.
The cost of growth showed in 2025. JD.com's push into food delivery, fought against Meituan and Alibaba, produced an operating loss of RMB46.6bn in its New Businesses segment, and net income attributable to shareholders fell 53% to RMB19.6bn. Regulators summoned it over delivery subsidies, and a US defence-department listing in January 2025 adds geopolitical risk. Recall outside China is low, and Consumer Trust & Sentiment, at 71.0, trails most of the edition.
Why JD.com ranks #97
JD.com's three highest WCRC parameters all come from the same decision: to build and run its own delivery network.
5.04E-Commerce & Digital Commerce Capability94
E-Commerce & Digital Commerce Capability: the platform is the business, and it generated net revenues of RMB1,309bn in 2025, up 13%.
3.08Technology & Digitalisation of Delivery88
Technology & Digitalisation of Delivery: JD.com is a digital-native retailer whose own logistics network, warehouse automation and retail technology make fast delivery routine.
3.09Supply Chain Reliability & Availability86
Supply Chain Reliability & Availability: owning its nationwide logistics network lets JD.com control availability and delivery times, the basis of its promise of genuine goods delivered fast.
The Achilles' heel
2.02Net Promoter Score (NPS)60
Net Promoter Score scores 60, the weakness WCRC flags for JD.com. There is no published evidence that customers actively recommend JD.com beyond its reputation for authenticity, and the 2025 food-delivery price war focused attention on subsidies rather than service.
What would move it: Measuring and publishing customer advocacy, and building on its PLUS membership and after-sales reputation to turn satisfied buyers into promoters, would give JD.com a loyalty story to match its logistics.
The 2026 story
JD.com's 2025 results, published in March 2026, showed both its strength and its costs. Net revenues rose 13% to RMB1,309bn, but net income attributable to ordinary shareholders fell to RMB19.6bn from RMB41.4bn as the food-delivery business lost RMB46.6bn.
The food-delivery war with Meituan and Alibaba drew heavy global coverage and the attention of China's market regulator, which summoned JD.com in July and September 2025 over subsidies, without a fine. At the same time JD.com expanded its green logistics, adding green power at its headquarters from January 2026.
The risks in 2026 are profit and politics. The company must show that food delivery can earn money, while its listing by the US Department of Defense in January 2025 keeps geopolitical pressure on a brand that is still almost entirely domestic.
Versus its nearest rivals
Closest brands in Retail & E-Commerce within the top 100.
Is JD.com the most powerful Chinese retail brand in 2026?
Yes. JD.com is the only Chinese retailer in the WCRC World's Most Powerful 100 Brands 2026, ranked #97 with a WCRC Power Score of 73.70.
What rank is JD.com in the WCRC World's Most Powerful 100 Brands 2026?
JD.com is ranked #97 of 100 in the Second Global Mega Edition, with a WCRC Power Score of 73.70.
What is JD.com's biggest strength?
Digital commerce and logistics. Its top WCRC parameters are E-Commerce & Digital Commerce Capability (94), Technology & Digitalisation of Delivery (88) and Supply Chain Reliability & Availability (86).
What is JD.com's weakest area?
Advocacy and trust. WCRC flags Net Promoter Score, at 60, and Consumer Trust & Sentiment, at 71.0, is one of its weaker pillars, alongside Sustainability, Governance & ESG at 66.4.
Who controls JD.com?
JD.com, Inc. is a listed company with a dual-class share structure that gives its founder control.
About this assessment
The WCRC Power Score is WCRC's own assessment under the WCRC Brand Value Research Methodology (2026 Edition): 50 parameters across five weighted pillars, each scored 0 to 100 against global sector peers. Read the methodology.
